The value of milk has in the last days increased dramatically. This is generally attributed to the unpredictable weather conditions and the cost of production which is rising quickly. However, the farmer needs to know where they can gather the most out of the little they have.

Processed milk…

This is the best alternative that most farmers have. It is very simple to deliver and also they don’t need to market do much. However, it is the platform that pays the most due to majorly the number of middle men involved. The number of middle men causes the subdivision of profits leading to the merger profits to our hardworking farmers.

Raw milk…

This is by far the most profitable of all. The farmer doesn’t have to rely on middlemen and Sacco’s to market and sell their milk. In short they are in control. A litre of milk in an urban setting goes for almost 90/= compared to the 40/= given to those taking theirs for processing.The farmer only needs to be consistent with supply, curve out a market niche and focus on supply of the white gold.

Therefore, our farmers need to move from only being active in the farm but also active in the business and marketing side. After all, we all need to get out of our way to get something great!